Since 1989, Organization for Literacy in Lambton has operated as a non-profit organization, providing residents in Lambton County with access to FREE programs and services to help improve basic math, reading, writing and computer skills.

Literacy Lambton was looking for a brand refresh that was energetic and universal, containing elements that could be used in a variety of applications. The client wanted the new Literacy Lambton brand to be bright, visually engaging and showcase a positive learning environment.

The Result – The new Literacy Lambton logo includes two main elements: the book icon, symbolizing knowledge and growth, and the wordmark, representing stability and support. A primary colour palette was chosen to mirror the basic learning courses offered by the organization, and the chosen typeface is clean, easy-to-read, and dyslexia-friendly. These elements combined create a brand that is approachable, nurturing, and above all, trustworthy.

My role in the project – Project Management, Brand Strategy, Art Direction, Client Relations