Mastering Brand Positioning: How to Carve Out Your Unique Spot in the Market

Mastering Brand Positioning - How to Carve Out Your Unique Spot in the Market

Picture this: you’re scrolling Instagram, procrastinating on your to-do list, when an ad stops you dead. It says, “Coffee for People Who Hate Mornings (and People).” You laugh, you nod, and you save it. That, my friend, is brand positioning in action—making you feel seen, understood, and just a little obsessed with what they’re offering. […]