I partner with brands, agencies, and startups to turn big ideas into stories people actually care about. Nothing makes me happier than jumping into a new team, swapping ideas, and creating work that feels like it truly matters.
Before I took the leap into entrepreneurship in 2022, I spent almost a decade as a senior designer and marketing coordinator at a small agency in Southwestern Ontario. It was a little bit of everything — print design, websites, social campaigns, you name it — and it taught me how much I love wearing many creative hats (and how to stay calm while juggling them).
Those years also taught me that great design isn’t just about making things look good — it’s about making people care. And that’s the part I’ll never get tired of.
Creative Agency (2022 – Present)
In 2022, I left the safety net of agency life to build something of my own—a business where I could pour all my curiosity, creativity, and care into helping brands grow.
Since then, I’ve worn every hat: strategist, designer, creative director, mentor, marketer. Building my own business has taught me how to juggle big-picture vision with pixel-level detail—and how powerful it is when a brand finally clicks into place.
Now, I get to partner with brands at every stage of growth, guiding them through the messy middle and out the other side with a clear story, a cohesive identity, and a renewed sense of confidence in what they do.
Fractional Creative Director (2023 – Present)
Brought on as a fractional creative director to lead enterprise-level video marketing and campaign creative for global tech brands. My role centers on building thought leadership content and large-scale marketing initiatives designed to elevate brand authority, accelerate lead generation, and strengthen brand presence in the competitive cybersecurity and enterprise tech space.
Lenovo + Intel, AMD, and Nvidia Partnership
Directed end-to-end creative for large-scale video campaigns and thought leadership content, managing concept development, production teams, and cross-platform delivery.
Cybersecurity Brands (Halcyon, BlackLake Security, Snowfire AI, Bluefin)
Provided brand strategy, video marketing direction, and design systems to position these emerging tech companies as industry leaders within their sectors.
Key Contributions
Fractional Art Director + Graphic Designer (2021 – Present)
Brought on as a fractional art director and designer to elevate the company’s internal communications and visual strategy. I work as an embedded creative partner—shaping campaigns, guiding in-house designers, and ensuring design consistency across all safety and culture initiatives.
Key Contributions
Marketing Coordinator & Content Creator (2020 – 2022)
After several years as a senior designer at CR Creative Co., I stepped into a dual role as marketing coordinator and content creator—expanding beyond design into campaign strategy, marketing operations, and client-facing project leadership. This role deepened my experience in agency workflow, content strategy, and multi-channel campaign execution.
Key Contributions
Senior Graphic Designer (2013 – 2020)
Served as a senior-level designer for a full-service creative agency, overseeing brand development, campaign creative, and multi-channel design for a diverse client roster. This role gave me deep experience in managing complex creative projects from concept through delivery, while mentoring junior designers and collaborating across departments to ensure strategic, on-brand execution.
Graduate Certificate, Game Art and Animation (2010 – 2011)
Completed an intensive post-graduate program focused on 3D environment, character, and asset creation for AAA game production. Developed a strong foundation in visual storytelling, technical artistry, and collaborative production pipelines—skills that continue to shape my design approach today.
Key Highlights
Graduate Certificate, 3D Animation and Character Design (2009 – 2010)
Completed a fast-paced, industry-focused program blending artistry and technology to bring characters and stories to life. Built a strong foundation in design thinking, storytelling, and digital media production that still informs my creative approach today.
Key Highlights
Graduate Certificate, Multimedia Design and Production (2007 – 2009)
Laid the foundation for my creative career with a broad, hands-on education in visual communication, design, and digital media production. This program gave me the technical versatility and creative confidence to move fluidly between print, web, animation, and marketing—skills that still anchor my work today.
Key Highlights
I’ve always been the type who goes all in — endlessly curious, deeply driven, and happiest when I’m creating something that makes people feel seen. That drive is woven into everything I do, from how I approach challenges to how I show up for the people around me.
I’m fascinated by the stories behind people and the details that make them who they are — it’s what makes me a storyteller at heart.
Outside of work, I’m happiest when life feels full: good food (I’ll never say no to a charcuterie board), long conversations, spontaneous travel, or quiet moments with a book and a cold Erdinger in hand.
These values shape every project I take on — and define what it’s like to work together.
For me, creativity isn’t just about making things look good — it’s about solving problems, sparking ideas, and bringing bold visions to life. I love digging deep, asking “what if,” and turning scattered thoughts into something clear and beautiful. Whether I’m shaping a brand from scratch or reimagining one that’s ready to grow, I’m here to make it feel fresh, intentional, and unmistakably you.
When I say yes to a project, I’m all in. I treat your brand like it’s my own — with care, curiosity, and an eye for the little details that make a big difference. You can count on me to show up, stay organized, meet deadlines, and keep the process clear and stress-free (because building a brand should be exciting, not overwhelming).
The best work happens when we build it together. Your voice matters — and I’m here to listen, adapt, and co-create. I bring my creative direction and strategy to the table, but the magic happens when we blend that with your vision, experience, and big ideas. Together, we’ll shape a brand that feels true to you and stands out for all the right reasons.