Fairwind Flower Farm is a family-owned flower farm founded by Melissa, a culinary professional turned passionate flower grower and beekeeper. What began as a small venture to support her honey bees has blossomed into a thriving business dedicated to creating beautiful, seasonal floral arrangements.
Melissa approached me to develop a brand identity that would reflect Fairwind’s joyful spirit and deep connection to nature. The goal was to design a visual identity that was bright, inviting, and reflective of their vibrant blooms.
The result: The Fairwind Flower Farm brand identity features a lively color palette of bright pinks and peach tones, balanced with cool, earthy blue hues to capture the farm’s playful yet grounded personality. The hand-drawn logo combines floral and bee elements, symbolizing the farm’s roots in both beekeeping and flower farming. The new branding extends across packaging, signage, and social media, creating a cohesive look that radiates warmth and charm.